Her name is Ethel Elaka Gondiwe, She is The CEO of Effycom Productions, a Great community ambasador, performing artists and a lady with a lot of selfless drive, passion and energy.
On Friday the 12th of June, ELAKA will be receiving an Africa4u Award at the AFRICA4U ACHIEVEMENT AWARDS FOR AFRICANS IN THE UK, which shall be taking place on Friday the 12th of June at 6pm at The Stables Hall, the White Lion, 234 Streatham High Road, SW16 1BB
Find out more about her below
The artist known as Elaka™ is an award winning British singer/songwriter.This young pioneer leaves no stone unturned when it comes to the endless talent she possesses. Amongst her many talents her main love is music, it has always been Elaka’s dream to be able to write and perform her music. She says: “I feel like I come alive when I am either in the studio or holding that mic in front of an audience, it’s an exhilarating experience” With the fortunate heritage of being Zambian and the privilege of living in the UK, she gets the opportunity to experiment with her identity as a Zambian mixed with an English culture through her music.
Elaka does not like to be compared to other artists as she feels that each artist is unique in their creativity she says: “that’s what helps us maintain our individuality, I have a different vocal style, my range is vast it bridges 4 octaves but in most cases I like to keep it simple but interesting, I try not to limit myself or get pigeon holed, that just wouldn’t be me”. Her voice allows her the ability to experiment with various genres of music, and like her voice her sound is not genre specific either. She writes songs about her emotions and her life’s journey, observations from others and her own personal experiences, and lets the sound take her wherever that emotion goes.
A lot of people are probably wondering who Elaka is, and where she came from. Elaka has been around in the industry for a while, and has kept it reasonably low key in regards to her music, in order to horn her skills. She used this time to nurture her talent and to learn more about the industry. This time also allowed her the opportunity to build up on her many talents mentioned above. She is now a proud owner of a 2 time award winning branding, marketing,and record label Effycom Productions www.effycomproductions.co.uk, a 2010 two time BEFFTA nominated Beauty Pageant Queen Of Zambia UK www.queenofzambiauk.co.ukwhich aids in promoting Zambians around the world and also help various charities in particular the ones in Zambia, a clothing line Elrhy Clothing and in 2009 was a cast member of the UK independent movie Find Her Keep Her and the list goes on.
Before 2011 Elaka had the privilege of performing on the same stage as some of UK and Zambia’s top artists such as Sway, Devlin, Fumin, Chipmunk, Bashy, Omar, Shola Ama, Ghetts, Tinchy Stryder just to name a few; and from Zambia Mozegeta, K’Million, Petersen, Danny, Angela Nyirenda, MC Wabwino, the Late Lilly T and many more. She has also had the privilege of performing with the likes of Legendary Tony Hadley (of Spandle Ballet), Brenda Edwards (of Xfactor and Chicago fame), Duncan James from Blue, Omar, Shola Ama, Ghetts and Bashy. With her promo single titled “I Can’t Let You Go” which was released in March 2011 is looking very promising for Elaka. Her producer Gary Hutchins who is a music industry veteran, has worked with even bigger legends such as Bob Marley, Liza Minnelli, Shirley Bassey, Frank Sinatra just to name a few; he has accolades of awards in sell out gigs and platinum and gold plaques. It is safe to say that our Zambian born princess of alternative music is in safe hands. Having been hard at work with redefined fresh material for 2011/12, the release of her promo single I Can’t Let You Go, which is available for digital download, with a follow up to release her debut single titled ‘My Africa’ scheduled for release mid 2012. Her promo single has already received great feedback from the UK and the rest of Europe, paving a great path for her soon to be released debut single. With a number of collaborations already in the pipeline with African and UK