COMING SOON ON THE TONY TOKUNBO FERNANDEZ SHOW – TASHAN HENDRICKS, BRAND STRATEGIST AND WRITER BASED IN JAMAICA

Watch this space for the amazing Tashan Hendricks – Creative brand strategist and writer based in Jamaica

Take 2 secs to subscribe to our channel at http://www.youtube.com/user/etekatoks

TASHAN HENDRICKS – CREATIVE BRAND STRATEGIST AND WRITER FROM JAMAICA

I am a Jamaican marketer and brand strategist whose career started as an artist manager and event producer. With an uncanny balance of left and right brain, I leverage my ability to conceptualize, create and communicate, with the ability to organize, coordinate and execute to guarantee great results every time. 

I have worked as a brand consultant at different levels across all sectors of the Jamaican Creative Industries – music, theatre, advertising, events, media. From crafting communications plans for the Queen of Reggae, Marcia Griffiths and Jamaica’s Songwriting Icon, Bob Andy to producing radio programmes at the RJRGleaner Group, I have gathered a wealth of experience along her career.

For the last 6 years I have focused most of my energies as an advertising creative director and strategist to transform brands like Grace, Digicel, PNP, JPS, and NCB. As a consultant, I have been instrumental to the strategic launch and growth of several businesses and startups including Muse 360, ICPI, Nanook Enterprises, Rose Cottage Farms and The LAB Ltd. 

My years of experience and vast network makes me an ideal leader or addition to any team. I am considered a walking directory and compass for navigating Jamaica’s evolving orange economy by colleagues.

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ROLE MODEL OF THE WEEK- ERNEST EBELE OBUMSELU

I have a varied professional background with a strong focus on managing market research, social research and stakeholder programmes and projects in both public and voluntary sector. I have experience of developing insight products from data collection and analysis in roles working in the public sector (particularly regulators in the food, justice, health/social services sector).

I have worked in the NHS, local government and the Civil Service. This includes eight years as lead research and community engagement officer within the Chief Executives Department and policy unit in a busy London local authority, four years in the NHS, and four in the voluntary sector, mostly on research projects to improve health care access and patient experience.

My local government experience was focused on leading, advising and supporting the local authority’s market research and customer engagement activities, including complaints analysis, management and customer feedback.

My NHS has experience provided me with formal research skills and experience of reaching, engaging and researching ‘difficult to reach’ social groups.

Specialties: 1. Research management – designing, implementing, managing and commissioning research projects for both internal purposes and external clients.

2. Researching and engaging ‘hard to reach’ groups and customers – designing and implementing research projects to gather insight and intelligence for policy development/service improvement.

3. Data collection, analysis and report writing – including handing data requests and enquiries from customers and service managers.

4. Managing research teams.

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JAMES ENE HENSHAW FOUNDATION PRESENTS – JEHF PLAYWRIGHTS AWARD 2021

YOU ARE INVITED to join us for the virtual presentation of the JEHF Playwriting Competition Awards 2021Time: Sept 26, 2021 @ 4:30 PM (London)To join, click on the link

below:https://us02web.zoom.us/j/85003817119…Meeting ID: 850 0381 7119Passcode: 943524

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ROLE MODEL OF THE WEEK, PATIENCE AGADA – SPOKEN WORD POET BASED IN JOS, NIGERIA

Patience is a spoken word poet and writer who lives in Jos, Plateau state Nigeria. She’s a student of University of Jos, in the department of Mass Communication and hopes to be an excellent TV host someday.

Patience believes that dreams are worth fighting for and if only we try, we can achieve it.

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BLACK HISTORY AT THE CITY LIBRARY IN BRADFORD – MONDAY THE 4TH OF OCTOBER AT 5PM – DO NOT MISS IT

BLACK HISTORY AT THE CITY LIBRARY IN BRADFORD – MONDAY THE 4TH OF OCTOBER AT 5PM – DO NOT MISS IT

We are pleased to inform you that THE AFRIC4U ASSOCIATION will be organizing The Black History Month Celebrations at The City Library, Centenary Square Bradford BD1 1SD on Monday the 4th of October at 5pm on the Dot.

Come and be part of an amazing event where you will have the opportunity to network with great minds.

Come and learn more about BLACK HISTORY as we celebrate our heritage and the success stories that unfold each day

FREE REFRESHMENTS, FREE ENTRY AND LOTS OF FUN

KEY SPEAKERS INCLUDE

MR CHARLES DACRES – COHESION AND INCLUSION LEAD

MR JERRY CRAWFORD – ALL NATIONS UK AND COLLECTIVE IMPACT BLM

MR KOFI AMOATENG – CEO FO YAM SPICE AFRICAN RESTAURANT, BRADFORD

NANA HAGAN – TV HOST OF THE INSIDE VIEW

AND MANY MORE

Several organizations and community groups will also be in attendance on the day .

This Event is not only aimed at promoting BLACK HISTORY in West Yorkshire , but also improving the spirit of community cohesion amongst people from different ethnic backgrounds .

LIFE IS ABOUT CELEBRATING DIFFERENT CULTURES

FREE REFRESHMENTS, FREE ENTRY AND LOTS OF FUN

We are also pleased to inform you that copies of our Black History at The UK House of Parliament booklet are still available to order.

The Booklet highlights My Journey of organizing The Black History Month Celebrations at The UK House of Parliament for many years.

GET YOUR COPY TODAY FOR 3 POUNDS50 PENCE VIA PAYPAL to afripoet@hotmail.com

T.T.F

http://www.tonyfernandez.co.uk

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CLIMATE EMERGENCY WALK TAKING PLACE IN BRADFORD on FRIDAY THE 17TH OF SEPTEMBER

There will be two walks, one from Baildon and Shipley and one from Allerton leaving at 4pm with Julie Longden. 

The Climate Emergency Walk takes place on Friday the 17th of September 2021

To support The Climate Emergency Walk from Bradford and get involved , contact David Somerville on 07581836275
From 5pm we will have a great time in City Park with music from brillant DJ Jerry Crawford, The Peace Artistes live, fab food, inspriring speakers for 2 mins each and much more.


This is an opportunity to take stock and create a world where we all thrive.

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OUR BLACK HISTORY CELEBRATIONS AT UK HOUSE OF PARLIAMENT 2021

Dear Family and Friends,

We are pleased to inform that We shall be organising The Black History Month Celebrations at UK House of parliament for the 8th year next month .

We are also pleased to inform you that the International centre for Integration and cohesion as well as Faith forum for London  will be co – sponsoring the video recording of this year’s pre- recorded event taking place in Parliament.
Please note this is a pre- recorded event due to convid restrictions.

Our amazing Key speakers for this year’s event will be logging on virtually.

The Key speakers include

The Legendary Charley Boy Aka Area Fada 1

June Isaacs – Wife of the late legendary Jamaican Superstar – Gregory Isaacs

Mr Nims Obunge – Pastor , Politician and Community ambassador

Getrude MATSHE – Pan African advocate from Zimbabwe ( Based in New Zealand )

The recording will be premièred before the end of the year with opportunities for TV stations to broadcast the recording.

Continue to watch this space .

Copies of our Booklet on the journey of organising The Black History Month Celebrations at the UK House of parliament are also available to purchase.

Get your copy today for 3 pounds 50 pence via Paypal afripoet@hotmail.com

T T F

www.tonyfernandez.co.uk

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ROLE MODEL OF THE WEEK, DR EMMANUEL ABRAHAM – CHAIRMAN OF TOPFAITH SCHOOLS

Topfaith University is a Vision of splendour born out of passion for excellence in university education within the context of functional research, global trends, entrepreneurship and life skills.

This Vision is part of the overall philosophy of Thomas Abraham Foundation, the Proprietor of the University. The Foundation is a symbol and perpetuation of the ideals of late Thomas Abraham who was a Deacon of Faith Tabernacle Congregation Church, Nigeria.

The late Thomas Abraham, an indigene of Mkpatak, was a philanthropist, a lover and promoter of education in addition to his skillful, creative and innovative craftmanship in carpentry. Late Thomas Abraham’s love for and investment in education of his children have culminated in the emergence of distinguished and accomplished offprings who have come together to promote the Thomas Abraham Foundation to symbolise focus, determination, creativity, innovation, enterprise, philanthropy and, above all, quality education.

Dr. Emmanuel Thomas Abraham, a seasoned Economist, Banker and Educationist, is the Chairman of the Board of Trustees of the Foundation. Dr. Emmanuel Abraham has had decades of experience in entrepreneurship and educational management.

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BLACK HISTORY AT THE CITY LIBRARY IN BRADFORD – MONDAY THE 4TH OF OCTOBER AT 5PM – DO NOT MISS IT

We are pleased to inform you that THE AFRIC4U ASSOCIATION will be organizing The Black History Month Celebrations at The City Library, Centenary Square Bradford BD1 1SD on Monday the 4th of October at 5pm on the Dot.

Come and be part of an amazing event where you will have the opportunity to network with great minds.

Come and learn more about BLACK HISTORY as we celebrate our heritage and the success stories that unfold each day

FREE REFRESHMENTS, FREE ENTRY AND LOTS OF FUN

KEY SPEAKERS INCLUDE

MR CHARLES DACRES – COHESION AND INCLUSION LEAD

MR JERRY CRAWFORD – ALL NATIONS UK AND COLLECTIVE IMPACT BLM

MR KOFI AMOATENG – CEO FO YAM SPICE AFRICAN RESTAURANT, BRADFORD

NANA HAGAN – TV HOST OF THE INSIDE VIEW

AND MANY MORE

Several organizations and community groups will also be in attendance on the day .

This Event is not only aimed at promoting BLACK HISTORY in West Yorkshire , but also improving the spirit of community cohesion amongst people from different ethnic backgrounds .

LIFE IS ABOUT CELEBRATING DIFFERENT CULTURES

FREE REFRESHMENTS, FREE ENTRY AND LOTS OF FUN

We are also pleased to inform you that copies of our Black History at The UK House of Parliament booklet are still available to order.

The Booklet highlights My Journey of organizing The Black History Month Celebrations at The UK House of Parliament for many years.

GET YOUR COPY TODAY FOR 3 POUNDS50 PENCE VIA PAYPAL to afripoet@hotmail.com

T.T.F

http://www.tonyfernandez.co.uk

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The Objectivity Paradox By Livy-Elcon Emereonye -(SILVER AWARD WINNER, TONY TOKUNBO FERNANDEZ COMPETITION 2021)

The Objectivity Paradox By Livy-Elcon Emereonye

We live in a world of deception where most people are not real and as such hate, with passion, objective minds. They love lies and court anyone that can feed them with that may be to massage their ego, forgetting in haste that in conformity with the law of cost and effect every action attracts a corresponding reaction.

In an attempt to erode objective mindset, the society becomes a theatre of falsehood where falsity travels at the speed of light without border. That the world today is an epicenter of deception is a shared responsibility. We so much love the window dressing of a well decorated sepulcher that looks beautiful outside but the inside stinks with deadness. We wear expensive perfumes to mask body odour but the effect is always temporary. Somehow, someday, the masquerade can be unmasked and the real character will come out even when lest expected.

We act based on the information at our disposal but mostly on what we want to achieve. Our goal often determines our approach, action and methodology – and where the end justifies the means anything can go. When the unexpected happens, reasons can take flight especially where our interest and reputation are at stake. When the bubble bursts, the snail will recoil to its shell.

Most times our thinking processes and reasoning faculties are affected by our other senses. What we hear, see, smell, touch or feel affect how we act and react. Though our perception is a function of our position, our reaction can rarely change the reality.

One of the ironies of life is that everyone gives what he has in abundance, and the measure with which we give is the measure that we will get but in many folds. Liars are lied against when they least expected it, betrayers are often betrayed at their points of need, killers are not only killed but their lineage and generations also suffer terrible consequences of what they were not a party to. The dot in a circle can be the determinant factor. There will always be consequences for evil done except there is genuine repentance done with true restitution.

No matter how it could be covered up, he who gives peanuts must get monkeys. Though those who feed on cannibalism complain most about cannibalism just to cover their evil deeds, they will never run away from their shadows. It is a question of time that the predator will become the prey.

Beyond theoretical fabrication, the law of sowing and reaping remains immutable so we often get what we give. Those with the penchant for betrayal are betrayed even by their confidants; the liar is lied against. Anyone who planned or plotted the downfall of another person – an innocent person – will surely fall into the bottomless pit.

When we conceive ideas and go out to work, we should not forget that every action attracts a corresponding reaction. What is sown is what will be reaped and most times in many folds. What we share, we multiply; what we release, we increase. Thus, the need for objectivity! Be objective in your dealings and you will be true to yourself.

Objectivity isthe quality or character of being objective, which is, not being influenced by personal feelings or opinions in considering and representing facts. It is about lack of favoritism toward one side or another. It is all about freedom from bias. “In philosophy, objectivity is the concept of truth independent from individual subjectivity. A proposition is considered to have objective truth when its truth conditions are met without bias caused by a sentient subject. Scientific objectivity refers to the ability to judge without partiality or external influence.” – Wikipedia

In other words, objectivity will make you to empathize and imaginarily put yourself in someone else’s position in forming an opinion; stop and think before acting and reacting no matter the condition and the people involved; consider your own biases requiring mindfulness and self-awareness so as to make informed decisions; ask questions to gain a better understanding of the full picture necessary for critical analysis; seek facts rather than opinions for better outcomes; be open-minded to new ways of thinking to avoid making unnecessary mistakes; be humble when your view may not be correct; and be receptive to new ideas with a teachable heart thereby sharpening your views and broadening your mindset through visionary thinking, doing away with explicitly biased rhetoric. 

However, there is the need to be conscious of the relativity of objectivity which often depends on time and space – the two factors that affect position, perception and approach. Things can change with time and space – and where such change occurs, it becomes imperative to make necessary adjustments.

You will see what you look out for but will likely get what you worked for. Your output, even in the midst of a miracle, is a function of your input. Miracles do happen but exposure without preparation kills. This is why most people that won jackpots end up in bankruptcy. Sudden change in status can result in stress that can be complicated if not properly managed.

To be objective, train and retrain yourself. To be up to date, upgrade and update yourself. As you do, you may come to the realization that what you believed to be white is actually grey. When you change your position and perception, 6 may become 9 – and both have their values and uses!

With objectivity in the relativity of truth the import of every point cannot be missed – and where and when this is done without an iota of complex everyone wins. That we are interrelated and interdependent should foster a high sense of cooperation for mutual benefits.

When we realize that indeed we are all alike but not the same, we can acknowledge, define and appreciate our differences and still live at peace with each other and one another. Complementation is better than unhealthy competition. Unity heralds peace – and there is no alternative to peace.

The bitter truth is that no one can live in isolation. We are not just interdependent and interrelated but we need each other and one another and should work in synergy to get the best of ourselves in every situation and place.

However, you can force yourself to love people but you cannot force people to love you. While it pays to live in harmony and at peace with others, it is dangerous to have the graveyard type of peace that thrives on suppression and subjugation.

People should be encouraged to be themselves and freely express their views without let or hindrance. To tolerate people, they should be allowed to enjoy the freedom of expression without fear or favour – and where this happens, information flows unhindered for the objective mind to sieve and use for our common good for with the right information in a conducive environment people will not excel in their chosen endeavours.

Again, be objective and make objectivity the hallmark of your existence. It is the one skill everyone needs to become great.

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