THE POWER OF THE ALTERNATIVE PATH – BY LIVY – ELCON EMEREONYE (SILVER AWARD WINNER, TONY TOKUNBO FERNANDEZ COMPETITION 2021)

The power of the alternative path by Livy-Elcon Emereonye


In an emergency, the value of the ‘exit route’ which is an alternative path would be appreciated by anyone who found and used it. This same value can also be discovered and appreciated when any alternative path is put into use – maximum use.


An alternative primarily is a possibility of choice between at least two things or courses of action. A path is a way or track laid down for walking or made by continual treading. It can mean the course or direction in which a person or thing is moving; a course of action or way of achieving a specified result. In this context, other words for path include route, track, or way.
In a simple term, the alternative path is an existing path that is not regularly used because there is a more accepted path or another easier route that is commonly used. It can be left to waste away or depreciate in value – and it may not be used unless the other better path gets bad or closed.


At every point in time and indeed in every place, there are many alternative paths in our lives that have neither been discovered nor used because we are very comfortable in our comfort zones. We tend to use the popular highway, following the crowd and doing what every other person is doing. To look good and be endorsed by others, we love to conform to the status quo. But conformists rarely beat history. To do something new and make an impact, there may be the need to do what others are not doing, and this may include treading the path not popularly used.
There are opportunities – many great ones – before us that lay waste because we refused to look around and see things differently. We dread change and love not to dare but until we dare, we may not know our might – and without stretching our might we will not get different better results. It is by trying that we can succeed and set new records. Therefore, dare to be different.
The life of exploration, with its inherent dangers, opens the doors of adventure and discovery, and every discovery has ways of designing a glorious destiny especially if it is something that has great value and touches the lives of many people. Developing the ability to see things differently would harness the capacity to change things for better.
Whatever the calling and the circumstance, nature has a way of pushing us out, sometimes to experience harsh realities and to taste the other side of life that we move in search of a greener pasture even in a desert.
When the inevitable happens, we look for ways to be more resourceful and productive. In the process, we may stumble into something new that if properly explored can bring about a total turn around with great outcome. You will see different colours of different intensity when you look deep even at a dot. Great preservation factors are discovered through a critical pry and probe. Rare discoveries are often made when all hope seems to have gone and there is no alternative to choose from. But the beauty of survival is that when pushed to the wall and there seems to be no exit route, we must discover a way of escape!


The world is not only big enough for all to operate optimally without silly competition but it is indeed full of opportunities which only those that earnestly task themselves searching for them can see. However, to make a mark, what is seen or discovered must be put into maximum use for optimal results. Task your senses and get value from your discovery.
Just the same way necessity becomes the mother of invention, scarcity promotes prudence. The hard way is valued most at hard times. Those in tight conditions have ways of doing the unimaginable that can question the laws of nature. 


When faced with challenges – tough challenges – we have ways of getting the best of ourselves. Yes, harsh realities somehow come along with the power to harness our potential. 
Even a tongue of a dimmed light is appreciated the most in the midst of deep darkness. Every solution is valued when faced with an insurmountable problem. The flickers of hope seem loudest with anticipation of a feasible, workable solution that comes with the exploration of the alternative route.


One of the things that define human beings is the experience of problems, and there is strength and excitement that come along with problem solving. In an attempt to solve problems, many options could be discovered and such discovery if harnessed can bring about uncommon breakthroughs. A sudden crash, an unexpected problem with inherent pains can lead to sudden or accidental life changing discovery.


At your spare time, probably a quiet time, probe into what can cause one to look for and use the alternative route. If you are at that point now, what alternative route will you use? What are the advantages of this alternative path?


Commercial commuters know the importance of alternative routes very well. During gridlock or heavy traffic jams they seek and use alternative routes to meet targets. They can stop at nothing to use any available route to get to their destination even if it entails putting up with deliberate threats and dangers. What matters most to them is results – timely results.
When it seems that every other thing has been lost and life gets devastated, the alternative path can come to the rescue with new ideas and hope and properly used, such can be one of the greatest opportunities of a lifetime.  Just develop the courage and the thick skin to persevere and you will discover at the end that the alternative path is indeed a special path for greatness.


Yes, when one door closes, another one will open so don’t be afraid to start all over again. Use the alternative path and continue the journey. Learn from your mistakes and the mistakes of others and move on. What you encounter where you are coming from, if put into good use, will help you a lot to get to where you are going in time without many flaws and falls but where they are inevitable, rise up, and continue. It is not over until the last breath.
The most inspiring stories come from those who saw failure as a factor for success and thereafter embraced all odds to excel in their chosen endeavours. People can as well read your story and learn from it if you choose to because the ball is in your court. The determinant factor is the willingness not to give up no matter the challenge and the determination to succeed – and succeed real good – at all cost.  Pay the price and you will get the prize.

ROLE MODEL OF THE WEEK, LISETTE MIBO FROM CONGO – FOUNDER OF PASSION FOR MOTHERLAND

My Story

Born in Kinshasa, I have lived in the United Kingdom since the age of 14 years ago where I have completed all my education, with recent accomplishment being the achievement of master’s degree in project management at the university of Westminster London. 

In 2016, I gave a TEDx Talk entitled “Living On The Edge” which summed up the multi-facet of my life. From juggling motherhood and family life, full time career, to establishing a non-profit organisation and business with a social mission and everything else in between.  

Although, it may appear easy from a bird’s eye view, nothing in life is easy but I believe all things are possible with the help of God and the I – can – do – it attitude coupled with great organisation skills, passion and determination to succeed no matter how many times you fail.  

ROGER OKEWOLE – Visionary at 9Ja Pop Art Graphic Arts, New Jersey – COMING SOON ON THE TONY TOKUNBO FERNANDEZ SHOW

I am Roger Okewole and 9ja Pop Art is a peek into my imagination!

INSPIRATIONS: More than Dali, Rembrandt, Da Vinci, Michelangelo and Picasso, Roy Lichtenstein is my main artistic inspiration. I couldn’t have been older than eight when Mom was showing me Lichtenstein’s works in World Book Encyclopedia.

BEGINNINGS: My parents bought a few of those thick coffee table art books with photos of the great paintings by Old Masters, alongside Greek and Roman sculptures. I was studying anatomy and perspective from those books from a very early age. My folks also bought me every age-appropriate comic book they could find, which truly unlocked my imagination.

I first exhibited in a gallery when I was about 11 years old. I was designing costumes and banners for carnivals in Nigeria when I was in my early teens. I was 16 when I got my first graphics job with an advertising agency in Lagos.

I worked as a graphic artist while at college in Nigeria and the USA. I did all this without a single day in art school. My folks insisted I follow the “responsible eldest son” path and I got a Civil Engineering degree and an MBA.

Then things changed…After about a 10-year hiatus spent climbing the corporate ladder, I formed 9ja Pop Art to bring my artistic side back to life.

MEDIA: I mostly use pencils, inks, watercolor pencils and computer graphics; I like to mix it up and my creative impulses tend to go in very different directions. The only thing I never do is photobashing

I hope you enjoy the ride as much as I have!!!

My art business has been designated as a “Trusted Art Seller” with The Art Storefronts Organization, which means you can shop with confidence, and know that I stand behind the quality and value of my products.

TANZANITE – FOR TANZANIANS AROUND THE WORLD- SATURDAY 28TH OF AUGUST, DO NOT MISS IT

THIS SATURDAY ‼🎸🎹🎶 Music & poetry 🎤📚 With Tanzanite events

Please SHARE, SHARE & SHARE this flyer with your Friends, Family, Neighbours and Colleagues, invite them all to celebrate; African Culture, African creativity, African art, African talent and entertainment with us here @ Tanzanite_events.We look forward to seeing you all there.

Words from Oyèdókùn Ìbùkún Penawd – Silver Award Winner, Tony Tokunbo Fernandez Competition 2018

You will stay true, even when the lies come.

You will stay true, even in the chaos.

Your word is truth. And I’m standing in it.

I see a peace far beyond. And I’m standing in it.

For all the promise you made, I will stand tall.

I know this darkness will fade away someday.

You are the keeper of peace. PEACE is the promise you keep.

Oyèdókùn Ìbùkún Penawd

Ogiame Atuwatse III – written by Jerome Okeme – Bronze Award Winner, Tony Tokunbo Fernandez Competition 2018

Ogiame Atuwatse III

Did you listen to the speech he gave during his coronation?

Did you see how his wise articulating words drenched our minds with wisdom?

How they fell upon the hungry ears of his subjects

So aggressively like the rainfall after August break

And flowed ceaselessly and seamlessly like the Warri River

Oh! I can tell that the Warri River felt a different surge on that faithful day

It will forever testify of his ability, agility and capacity.

Ogiame Atuwase III, may your reign be smoothSmoother and more colourful than the boat ride on that day

.Did you follow up with the worship session he led?

I can tell you were blessed.

Even the enemies felt terrified and fled

See how he prayed for the healing of the land that once bled

Did you study his countenance?

Calm, cool and comely.

His regalia made us appreciate more the beauty of our culture

And the heritage birthed from our tradition.It was a display of vigor and strength

An exhibition of royalty in utmost simplicity and dignity.

How can we forget in a hurry the authority in his voice?

The charisma and character is desirable.Did you perceive the alluring fragrance of his boldness?

It blew across the land like the strong wind that made the palm tree to bow

And made the other trees to whistle and dance in excitement.

Ogiame Atuwase III,

may your reign be long May Your kingdom

promote His Kingdom

May you rule with wisdom

And may the people sing a new song.

© Jerome Okeme

THE AMAZING MARCIA GRIFFITHS ON THE TONY TOKUNBO FERNANDEZ SHOW

The amazing Marcia Griffiths (Queen of Reggae) and one of the greatest living household names in the music industry was a guest on THE TONY TOKUNBO FERNANDEZ SHOW on Sunday the 22nd of August 2021.

Listen to the short interview on the link HERE – https://www.youtube.com/watch?v=Qdbm4J2-eck&t=734s

Marcia Llyneth Griffiths, better known as Marcia Griffiths, is a Jamaican Reggae singer. Hailing from the land of Reggae and music i.e. Kingston, Jamaica, Griffiths’ success is due to her captivating voice and smooth love songs along with her wonderful live performances. Over the course of her career, she has produced most of her music in the Reggae genre and has also tried her bit in the Roots Reggae too. Being active from 1964, Griffiths has had associated acts with The Wailers, I Threes, and Bob and Marcia. 

Griffiths started singing professionally at the tender age of 15 when she performed on stage with Byron Lee and the Dragonaires. She was brought to the mainstream music industry by Philip James of The Blues Busters, who heard her singing in her neighborhood. Right after her performance, she was offered singing contracts by Clement Dodd and Ronnie Nasralla of which she chose the former and produced a series of duets for the Studio One label. Her popular duets are with Tony Gregory, Bob Andy, Bob Marley, and Jeff Dixon. Her career from then onwards sky-rocketed and she has collected accolades from all around the world. In 2014, she received the Jamaican Order of Distinction for her work in the reggae music industry.

ROLE MODEL OF THE WEEK, TASHAN HENDRICKS – CREATIVE BRAND STRATEGIST AND WRITER FROM JAMAICA

I am a Jamaican marketer and brand strategist whose career started as an artist manager and event producer. With an uncanny balance of left and right brain, I leverage my ability to conceptualize, create and communicate, with the ability to organize, coordinate and execute to guarantee great results every time. 

I have worked as a brand consultant at different levels across all sectors of the Jamaican Creative Industries – music, theatre, advertising, events, media. From crafting communications plans for the Queen of Reggae, Marcia Griffiths and Jamaica’s Songwriting Icon, Bob Andy to producing radio programmes at the RJRGleaner Group, I have gathered a wealth of experience along her career.

For the last 6 years I have focused most of my energies as an advertising creative director and strategist to transform brands like Grace, Digicel, PNP, JPS, and NCB. As a consultant, I have been instrumental to the strategic launch and growth of several businesses and startups including Muse 360, ICPI, Nanook Enterprises, Rose Cottage Farms and The LAB Ltd. 

My years of experience and vast network makes me an ideal leader or addition to any team. I am considered a walking directory and compass for navigating Jamaica’s evolving orange economy by colleagues.

COMING SOON ON THE TONY TOKUNBO FERNANDEZ SHOW – THE AMAZING QUEEN OF REGGAE – MARCIA GRIFFITHS

COMING SOON ON THE TONY TOKUNBO FERNANDEZ SHOW – THE AMAZING QUEEN OF REGGAE – MARCIA GRIFFITHS -WATCH THIS SPACE

ALSO TAKE 2 SECS TO SUBSCRIBE TO OUR YOUTUBE CHANNEL AT http://www.youtube.com/user/etekatoks

ABOUT MARCIA GRIFFITHS

Marcia Llyneth Griffiths, better known as Marcia Griffiths, is a Jamaican Reggae singer. Hailing from the land of Reggae and music i.e. Kingston, Jamaica, Griffiths’ success is due to her captivating voice and smooth love songs along with her wonderful live performances. Over the course of her career, she has produced most of her music in the Reggae genre and has also tried her bit in the Roots Reggae too. Being active from 1964, Griffiths has had associated acts with The Wailers, I Threes, and Bob and Marcia. 

Griffiths started singing professionally at the tender age of 15 when she performed on stage with Byron Lee and the Dragonaires. She was brought to the mainstream music industry by Philip James of The Blues Busters, who heard her singing in her neighborhood. Right after her performance, she was offered singing contracts by Clement Dodd and Ronnie Nasralla of which she chose the former and produced a series of duets for the Studio One label. Her popular duets are with Tony Gregory, Bob Andy, Bob Marley, and Jeff Dixon. Her career from then onwards sky-rocketed and she has collected accolades from all around the world. In 2014, she received the Jamaican Order of Distinction for her work in the reggae music industry.