Indigo On Demand is a youth TV platform that is a pull, rather than push format. We cover music, comedy, sport, news and live events on demand. We aggregate the best of youth entertainment with producers who have proven track records and existing sizable followings. Indigo offers young people the ability to view all of their favourite entertainment in one place with improved quality in formats designed to suit them.

Young people have created their own sub cultures and need to be acknowledged and for their voices to be heard. They are speaking, but we aren’t listening. Now they are demanding to be heard and this is why we have responded with a platform of expression aimed squarely at them with premium content to capture their imaginations and effectively communicate their issues.

We know that the UK market alone is worth millions of youth eye balls and as soon as the platform launches, it will be virally adopted by young people who share what they enjoy and converse on various social media that leads others back to the source of the content. Indigo On Demand will stream many pre existing shows, offering revenue share to the producers and raising production values to compete with mainstream broadcast channels.

Polished and easily accessible entertainment is what young people desire, that they can relate to and represents exactly who they are. Indigo bring all of these elements together and work directly with young people (by partnering with Access UK and the Road CEO programme) to train them in all positions, from technical and production through to executive roles. The training will lead to a BTEC qualification and then graduates will be groomed for entry into digital employment.

Indigo On Demand uses sophisticated analytics to identify viewers by territory, sex, engagement and age. This intelligence is used to gain mainstream advertising clients who seek to align their brands with our viewing audience. Our relationships with brands will combine sponsorships, advertising and competitions, based on how the companies want to enter our market place. There will also be specials in the form of pay per view live concert streaming with sponsorship opportunities.

We have established a strong board of expertise to coherently cement all of these elements together in order to offer young people a seamless experience with a channel that offers premium content for free with high production values that represents their entertainment requirements. Indigo will work with youth influencers who will act as brand ambassadors to amass early adoption of the platform.



Tony Tokunbo Eteka Fernandez is an International Award Winner, Published Author & Poet, Broadcast Journalist, MC and Youth Empowerment Consultant . He is also The CEO of AFRICA4U and The Founder of Africans in The Diaspora People also see him as a Cultural and Social entrepreneur, which means he is skilled in working with many different communities, bringing people together in successful focused events. Tony has organised many cultural events …involving both BME and mainstream communities. He is skilled in hosting events that reinforce community cohesion and bringing different kinds of people together. He has organised events in The UK, The U.S.A, Holland, Germany, Romania, Malta and Nigeria and has visited over 22 European Countries. Tony has also organised The Black History Month Celebrations at The UK House of Parliament for over five years in a row He continues to promote the true life and success stories of Africans in Europe and Africans around the world and has organised several small scale literary and awards initiatives aimed at empowering young people. He has also spent time as an International broadcaster and was The Producer and Presenter for AFRICA4U International Radio Talk Show at Reading4u Radio Station for nearly three years. Tony has interviewed high profile Members of Parliament, Distinguished celebrities and some of Africas best musicians including Ivonne Chaka Chaka and Kanda Bongoman. He has also been a guest on BBC Radio on numerous occasions to discuss the community cohesion events he organises at UK House of Parliament and also to recite some of his published work in memory of Nelson Mandela, 50 Years Anniversary of The race relations act and major community issues. Tony has also a Guest on popular Radio stations in Nigeria and The States In the last few years he has been very passionate about Youth empowerment, community cohesion and cultural intelligence. Tony was born in South London and has lived in several parts of England and Nigeria . He started writing at the tender age of nine, a habit he expressed with creative enthusiasm. Tony writes Poetry, short stories and proverbs on personal development. He is currently working on his 4th book which will also be his first novel. He is also into Public Speaking at Special events and Social functions and is a Mentor for young people in the UK Community. He completed a Bachelor of Arts degree at The University of Lagos, Nigeria in English and World Literature. He later went on to attain a teaching qualification at The Frances King International Training Institute, South Kensington London, it was here he studied Teaching English as a Foreign Language. He also studied Web Design at The City University in London. He published his first book in June 1999 called “The Beauty in the Dark” (A Collection of Poetry which received critical acclamation in many circles around the world). .Tony’s aim in life is to inspire the young generation and to encourage the youth to make the very best of their dreams and aspirations,. He published a 2nd book in June 2009 called ” The Sound of Running Water” – A Family gift book of proverbs and quotations on Personal Development and Positive Thinking . In December 2009, he published his 3rd book called “One Moment of Peace”.- A collection of Poetry inspired by personal experiences and spiritual growth. Besides the fact that the Artist has won International online awards, he is mostly inspired by Life experience, love, music and cultural awareness. He was Resident Poet at the 5th London Poetry Festival in 2009 and has been a guest on BBC Radio on very many occassions including The famous Anne Diamond Show. He has also been a guest on a few SKY TV stations and several International Radio Stations around The World
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