Lateefat Tobun is an artist and digital couturier who reimagines luxury fashion through theintersection of British heritage and African innovation.

Her work is not just about garments; it is about storytelling through form, texture, and technology.
With academic roots in Economics at both undergraduate and postgraduate levels and amaster’s degree in Applied Artificial Intelligence and Data Analytics, she brings analytical precision to her creative practice. Over ten years, she has mastered dressmaking, design, illustration and production, evolving from traditional tailoring to pioneering the use of digital tools in culture.

Lateefat creates limited-edition statement pieces that people can experience before they exist, blending data, design, and culture into immersive and sustainable fashion. Every creation is a mindful exploration of craftsmanship and identity, proving that fashion can be both art and innovation, human and digital, rooted in heritage yet reaching into the future.