Fágbèmí Ọ̀ṣìnúgà is a marketing consultant, cultural curator, creative entrepreneur and founder of The Gidi Vibes™, an event platform dedicated to showcasing African creativity in the UK. Through his company, Morpheus Multimedia, he has produced concerts, exhibitions, brand activations and festivals celebrating African art, music, and storytelling — from Lasgidi Vibes Afrobeats Showcase and Sound of Our Skin to Basketmouth’s first ever Yorkshire Comedy show, Felabration UK in Sheffield and Hull and The Underground Spiritual Game exhibition.

With over 16 years’ experience managing strategic campaigns for brands like Qatar Airways, MTN, Heineken, Budweiser, and Coca-Cola back in Nigeria, he now focuses on using culture as a tool for identity, dialogue, and community-building across the African diaspora.

Follow his work or connect via Medium (https://medium.com/@enuwodu), LinkedIn (https://www.linkedin.com/in/enuwodu, or The Gidi Vibes (https://www.thegidivibes.com).