It is Tuesday the 2nd of October 2012 and it is my first Black History Month Show for the year on AFRICA4U RADIO SHOW – The Radio Show for Africans around the world. 

My Guest for the evening is Pauline long- The Founder of The Beffta Awards, The Beffta Brand and Beffta TV,

She is also The Founder of Mr East Africa UK, Miss East Africa UK and The Owner of Pauline long daily motivation.

It wa going to be the first time I was going to meet her properly in person and I had still not recovered from a long weekend in Yorkshire.

I had attended The BEFFTA AWARDS Press launch over a week ago in Mayfair  and was impressed with the great work Pauline was doing in the community.  Beffta stands for Black Entertainment Film Fashion Television and Arts Awards

I could sense it was going to be an inspirational evening, especially for my many listeners from around the world.

Every week, many people from around the world listen to Africa4U Radio Show from London, Reading, Lagos, Abuja, Toronto and the States.

The feeling became more intuitive when Pauline walked through the door – she had a very graceful and appealing presence which was sincere and positively refreshing.

Pauline spoke of her childhood, her upbringing and the spirit of community love whilst growing up.  Although moving to the Uk, was a totally different cultural experience from what she was used too, she was quick to point out that setting up Mr East Africa and Miss East Africa UK for the very first time, was an opportunity to connect with people and establish  a presence which people could identify with .

She spoke about value, appreciation and the importance of recognising the great work of people and positive achievers, in her own words, it is important to give your brother or sister a pat on the back for the efforts they make in a far away land. In no time, I was able to see, why she set up the Beffta Awards,- an initiative she currently manages and which is fast becoming a brand for hard working Role models doing their little bit to make a difference to society.

Pauline believes in connecting with real people in the real world and is also involved in managing projects aimed at supporting the under priveeged children of Africa. 

Her gentle and positive warm spirit is a testimony to the fact that there are wonderful African Role models out there who are naturally determined to not only feed the world with love, but set the pace for a better tomorrow